Experiential Espresso

Double your win rate.

Win pitches, awards and audiences.

A free weekly newsletter serving one strong shot of the wildest ideas from the world’s best live experiences.

  1. I curate.

    Standout live shows from around the world.

  2. I unpack.

    The thinking behind them, beyond the social posts.

  3. You build.

    A library of ideas for your next brief.

Your learning compounds, one weekly shot at a time.

Hi, I’m Caje.
Caje Afonso, wearing glasses, against a blue background
Cajetan Afonso

Hueman Creative

My studio.

Digital scenography that turns flat screens into sets, illusions and live moments.

huemancreative.com
The ADFW falcon flying beyond both edges of a stage photograph, adapted from the approved LinkedIn banner
Blurring the line between screen and structure.

Why listen to me?

23+ years

creating live experiences

3.5M+

organic views every month

FavikonTop 10

Entertainment & Culture, Global
October 2026

Followed by the teams behind the Grammys, Oscars, Super Bowl halftime, Coachella, Eurovision, and some of the world’s largest theatre, opera, concerts and live shows.

For your next pitch

Pitch to Win.

Five lessons from pitches I’ve won, with practical worksheets to help you apply them to your next brief.

Practical worksheets. An AI prompt for your RFP. A pitch canvas, rehearsal checklist and debrief.

Work through it yourself or with your favourite AI tool.

  1. 01

    Trust me. Or you’ve already lost.

  2. 02

    Forget the event audience.

  3. 03

    I’d rather you hate my idea.

  4. 04

    Your small conference needs Taylor Swift.

  5. 05

    Your slides don’t need you, and you don’t need your slides.

coLab

An idea bank for your next brief.

50 great shows. In one place.

Meet coLab.

Part collaboration, part creative laboratory. I’ve researched 50 standout shows and unpacked the thinking behind them. Bring your brief, work with my insights, and turn those connections into ideas of your own.

$47 at launch

Use it yourself

Read. Question. Connect.

Explore my research. Question the thinking. Connect it to your next brief.

Use it with AI

Upload. Ask. Apply.

Give your AI tool my research and your brief. Explore fresh directions together.

Try it with your AI tool

I’m sharing coLab and my project brief. Read both. Identify the three most relevant shows, explain why their thinking applies to my brief, and suggest three original directions. Separate evidence from your own interpretation. Ask me what you need to know before recommending a direction.

Work with me.

90 minutes · Live workshop

Ready to Win

A live group workshop. We work on the brief, the idea, the story and the pitch.

Two 60-minute sessions + preparation

One-on-one with Caje.

Bring a brief, a pitch, a show or a big decision. We think it through together.

The briefing · 60 min

Book this first. We unpack your brief, goals and deadline.

The recommendations · 60 min

I review and prepare between calls. Within three days of the briefing, we’ll arrange our second call for a time that works for both of us.

Book your session

Bring

  • A brief or RFP
  • A pitch or deck
  • A show or content idea
  • A business question
  • Your personal brand

Take home

  • The recording
  • The transcript
  • A short summary
  • Your next steps

Experiential Espresso.

One great live show, every week. Free.

Questions & support

Get in touch.

Have a question about the newsletter, a purchase or accessing your content? I’m here to help.

hello@CajeAfonso.com

For help with a purchase, include the email address you used at checkout and your order number, if you have one.